That’s where purple shampoo comes in. If you look at a color wheel, purple is directly across from yellow, and colors located on opposing sides of the wheel cancel each other out. When purple is applied to your hair, it cancels out the yellow tones, providing that icy blonde color that is seen as the ideal. As well as purple shampoos and conditioners, blonde hair will benefit from a monthly treatment masque or glossing treatment, to help add shine as well as freshening up colour. Just because you use purple shampoo, doesn’t mean you can do away with a toner. If your salon provides that service, use purple shampoo as a supplement. If you color your own hair, look for a toner that can reduce undertones. Unfortunately, the colour fading is an unavoidable evil, but purple shampoo is a great way to keep your blonde hair looking salon fresh for longer. It works by depositing violet tones that neutralise brass for brighter tresses without the need for bleach. Purple shampoo washes in and rinses out just like any other shampoo, making it suitable for use on all hair types and textures.

To keep hair looking its blonde best between salon visits, minimise washing and rinsing it to avoid dumping your toner straight down the drain. Also try washing in cooler water to avoid stripping colour out of dyed hair. When not washing with purple shampoo, be sure to use a shampoo for colour-treated hair as this will protect the colour molecules intact.

Prestige Colours & Oro Therapy Range

We have no doubt that you’ve seen purple shampoos floating around for years, but if you’re still wondering what on earth they do or whether you actually need one, then allow us to fill you in... Redken’s Color Extend treatment shampoo is enriched with a deep violet pigment that’s extremely effective at cooling warm undertones and counteracting yellow tones. As well as working wonders to clean up dull blonde shades, the hydrating shampoo uses a Triple Acid Protein complex to strengthen the hair cuticle and nourish each strand. These fortifying proteins hydrate and protect each strand to prevent the damage that’s a common side effect of bleaching and toning hair. This is a strong colour-correcting shampoo, so we recommend wearing gloves while massaging it into hair to prevent staining on the hands. You’ll only need to leave it in the hair for a few minutes. For an extra blonde-boosting benefit, follow with the conditioner and conditioning treatment mask in the same range.

Purple shampoos are also a fantastic addition to your salon retail offering to help your clients maintain their beautiful blonde hair between colour appointments. If your client is interested in purchasing a purple shampoo to use at home, advise them to start using their purple shampoo once a week to begin with to avoid over toning their blonde tresses. SHOP PURPLE TONING SHAMPOOS AT SALONS DIRECT

Clairol Shimmer Lights Purple Shampoo for Blonde & Silver Hair

For those with damaged or dry hair, a nourishing toning mask will probably be better for your hair than a purple shampoo. Apart from its most famous products for blonde hair such as Fanola No Yellow Shampoo, Fanola is popular for its range of luxurious and mid-range styling haircare. We have a range of Fanola Oro Therapy products available. Enriched with Ginkgo Biloba, the Prestige Colours series offers 104 shades for natural results. It's perfect for the first-time colouration, reapplication, and colour refreshment. The power of 24k gold, keratin, and argan oil in 58 shades for shiny, silky, restored hair. Additionally, its additives offer a beautiful oriental fragrance and a new level of hair vitality. Achieving and maintaining blonde hair can often leave your client’s hair in need of some extra TLC. The Olaplex No.4p Blonde Enhancing Toning Shampoo is a true multi-tasker. Not only does it help to cleanse the hair and scalp whilst neutralising unwanted brassy tones, but it also helps to restore any lost hydration from the bleaching or colouring process. Whether you were born with blonde hair or you pay for it, it can be tough to get the color just right. Even if it looks perfect the day you color it, it can gradually lose its luster and start to turn brassy. Those yellows, oranges and reds that make blonde hair look less brilliant than you’d prefer are hard to avoid.

Neutralise brassy and yellow hair with the L’Oreal Serie Expert Silver Shampoo. This powerful purple shampoo is blended with magnesium and brass busting violet pigment and will care for and correct your client’s blonde tresses. Eradicate yellow tones and brassy warmth from freshly coloured blonde hair with the Matrix Total Results So Silver Shampoo. Don’t use purple shampoo in the first two weeks after your hair has been colored. The hair is more porous following bleaching, making it more likely you’ll get blotchy, uneven results. If you’re adding a purple shampoo to your regimen, start by using it once a week and only build up if needed. Remember that while purple shampoo is a beneficial tool in keeping color fresh, it’s important not to go overboard. “If you start to notice too much or an overload of purple tone in your hair, put the purple shampoo down,” he says. “Opt for a clarifying shampoo to remove the tone and keep your purple shampoo routine to once a week or less. Alternate using it with color-safe shampoos—or mix them together for less violet deposit.” How do you choose the right purple shampoo formula for your hair?Eradicate any unwanted yellow tones in blonde hair with the Fanola No Yellow Shampoo. Perfect for use on grey hair, platinum blonde hair, or highlighted blonde hair, this 5-minute violet toner offers long-lasting anti-brass results. If you’re a keen swimmer, use a hair protector to keep chlorine from stripping your hair colour and turning it yellow or even green, and rinse hair immediately after swimming. Before using salon-quality purple shampoo, it is essential to assess the overall condition of your client’s hair. Depending on how porous your client’s hair is and how brassy their blonde hair has become will influence how long you leave your chosen purple shampoo on their hair. 1. Apply purple shampoo to wet hair. For most coloured blonde hair, a purple shampoo is a non-negotiable. It’s how you keep your bottle blonde shade bright and brassiness-free in between hair appointments (hint: it can even help you stretch out how often you need to get your hair coloured). You don’t have to have dyed hair to benefit from purple shampoo. In fact, those with naturally blonde and naturally silver hair find it reduces undertones.