Heavy - Active for much of the day, walking non-stop and carrying objects. Typical jobs: hospital/ward nurse, waitressing in a busy restaurant, cleaner, porter, labourer/construction worker, gardener, farm worker. Leisure Activity Level Cadbury and its global agency of record VCCP London has today launched a new campaign to announce the return of Cadbury Dairy Milk Coins for this Christmas.

MILK, SUGAR, COCOA MASS, COCOA BUTTER, VEGETABLE FATS (PALM, SHEA0 GLUCOSE SYRUP, GLUCOSE-FRUCTOSE SYRUP, HAZELNUT PASTE, EMULSIFIERS (E442,E476, E471, SOYA LECITHINS), WHEY POWDER (FROM MILK), SKIMMED MILK POWDER, FLAVOURINGS (CONTAIN MILK), SALT, ACIDITY REGULATOR (SODIUM CARBONATES, MILK FAT. MAY CONTAIN OTHER NUTS, WHEAT. When News18.com spoke to music composer Louis Banks, who had composed the jingle for the commercial, he felt nostalgic, “I never thought that the jingle and the commercial would be loved by people after 27 years. It is really nostalgic and pure gold. I have written thousands of jingles but this one remains on the top of my list. In fact, Cadbury used the same jingle for many of their later commercials that they made.” Inactive - Do very little exercise, going for the occasional walk (moderate pace, low intensity). Spend majority of leisure time doing activities such as watching TV, playing computer games, on the internet, reading, cooking, driving, general household chores. MILK, SUGAR, COCOA BUTTER, COCOA MASS, VEGETABLE FATS (PALM, SHEA), SKIMMED MILK POWDER, WHEY POWDER (FROM MILK), EMULSIFIERS (E442, E476, SOYA LECITHINS), MILK FAT, FLAVOURINGS. MAY CONTAIN NUTS, WHEAT.Moderate - On your feet for much of the day, either standing or occasional slow paced walking. Typical jobs: shop assistant, teacher, chef/cook, bar worker, engineer. Sugar, Vegetable Fats (Palm, Shea), Cocoa Mass, 𝐇𝐚𝐳𝐞𝐥𝐧𝐮𝐭 Paste (10 %), Cocoa Butter, Skimmed 𝐌𝐢𝐥𝐤 Powder, Whey Powder (from 𝐌𝐢𝐥𝐤), Emulsifiers (E442, E476, 𝐒𝐨𝐲𝐚 Lecithins), 𝐌𝐢𝐥𝐤 Fat, Flavourings (contain 𝐌𝐢𝐥𝐤), **The equivalent of 426 ml of Fresh Liquid 𝐌𝐢𝐥𝐤 in every 227 g of 𝐌𝐢𝐥𝐤 Chocolate, 𝐌𝐢𝐥𝐤 Chocolate: 𝐌𝐢𝐥𝐤 Solids 20 % minimum, actual 23 %, Cocoa Solids 20 % minimum, Contains Vegetable Fats in addition to Cocoa Butter This is complemented by an innovative triptych of OOH ads which sees tinsel, glitter and Christmas decorations bursting out from the Cadbury Coins ad and spilling over into neighbouring, much more seasonally appropriate ads. Social assets follow a similar theme with unapologetically unconstrained Christmas excitement bursting out from Cadbury Dairy Milk Coin ads. Moderately active - Do light to moderate intensity exercise 3-4 times a week. E.g. going to the gym / swimming / cycling / horse riding / dance classes / playing golf. Daily dog walking (brisk pace, twice a day).

Cadbury and its global agency of record VCCP London has today launched a new campaign to announce the return of Cadbury Dairy Milk Coins for this Christmas. Light - Have a job that involves long periods of sitting (office-based / driving) or are home-based and sitting for much of the day. Typical jobs: office worker, sales rep, bus/taxi/lorry driver.